AI sales guide

The Lazy Business Owner's Guide to Automating Sales with GoHighLevel

March 31, 20252 min read

Let’s Be Real for a Second…

You didn’t start your business so you could spend your days glued to your inbox, chasing leads like a caffeine-fueled raccoon digging through emails. You want sales on autopilot. You want that sweet “I-made-money-in-my-sleep” life.

Enter: GoHighLevel — the all-in-one CRM + marketing automation platform that’s basically your digital clone (without the emotional baggage).

This is your lazy business owner’s guide to setting up automations once and letting them work for you forever.

The Problem: You’re Doing Too Much (And Still Missing Sales)

Let’s break it down:

  • A lead messages you.

  • You forget to respond until 3 days later.

  • They ghost you.

  • You cry (just a little).

Here’s the thing—manual follow-up is costing you sales. And inconsistent processes? That’s just fancy sabotage.

The Lazy Solution: Automate Your Sales Engine in 3 Simple Steps

This isn’t rocket science. It’s GoHighLevel.

Step 1: Automate Lead Capture

  • Create a lead form or funnel inside GHL (drag, drop, done).

  • Embed it on your site, link it in your bio, tattoo it on your forehead (okay maybe not).

  • Pro Move: Tag every lead so you know where they came from (ads, organic, referrals).

Step 2: Trigger the Follow-Up Machine

  • Set up a workflow that sends a “Thanks for reaching out” text/email instantly.

  • Add time delays and a follow-up sequence (friendly reminders, FAQs, link to book call).

  • Include an offer or incentive: “Book in the next 24 hours and get [bonus thing].”

Lazy hack: Use GHL’s pre-built templates and just swap out your logo and link.

Step 3: Connect Payments + Scheduling

  • Integrate Stripe or use GHL’s built-in invoicing.

  • Embed your calendar (GHL Calendar > Google Calendar sync).

  • Boom. Lead opts in, books a call, pays—you just made a sale in your sleep.

Real Life Example 📈

Sarah, a wellness coach, set this up in one weekend:

  • Created a “Free Discovery Call” funnel

  • Automated her email/SMS reminders

  • Connected her calendar + Stripe

Now? She gets 3–5 new bookings per week without lifting a finger.

And yes—she still takes naps.

Lazy Person’s Checklist (Steal This)

  • Build a lead funnel or form in GHL

  • Add lead source tagging

  • Set up 5-step workflow (text, email, delay, calendar, confirmation)

  • Connect your calendar + Stripe

  • Celebrate your newfound freedom

Ready to Stop Chasing Leads?

Let GoHighLevel do the hard work for you.
👉 Try it free now for 14 Days!


Got questions? Drop them in the comments

You’re one lazy automation away from scaling like a boss.

Founder/CEO

Derek Justin

Founder/CEO

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